The directory built for
how Kiwis search now.
Old directories are a static phone book with a search bar. BusinessNZ runs a Website WOF on every listing and gives verified businesses a real AI Chat Support assistant — so you look current, capable, and reachable, all day and night.
Two features no other NZ directory has.
Every other directory just lists your details. We actively help you look trustworthy and stay responsive.
Website WOF
Website warrant of fitness
We automatically scan every listed business's website for mobile-friendliness, security, freshness, and design — then show visitors a plain-language score. An outdated or broken site quietly costs you trust. Claim your listing to fix your score and hide the rating, or use it as a free audit to know exactly what to improve.
- Mobile friendliness
- Security (HTTPS)
- Content freshness
- Modern design
AI Chat Support
A real assistant, trained on you
Verified and Featured listings get an AI chatbot trained on their own profile — answering hours, services, and pricing questions the moment a visitor lands, day or night. It runs on your BusinessNZ listing and can be embedded on your own website too.
- Answers visitors 24/7, even after hours
- Grounded in your actual profile — no made-up answers
- Embeddable on your own website
- 300–1,200 messages/mo depending on tier
A directory that actually does something.
Most NZ business directories haven't changed in a decade. Here's what you get with us that you won't find elsewhere.
| Feature | Traditional directories | BusinessNZ |
|---|---|---|
| Website WOF health check Automated scan of every listed business's website — mobile, security, freshness, design | Built in, free | |
| AI Chat Support A real AI assistant trained on your profile, answering visitors 24/7 | Included from Verified | |
| NZBN identity verification | Rare or manual | |
| Modern, mobile-first design | Often dated | |
| Embeddable chatbot for your own site | ||
| AI-generated description from day one | ||
| Quote-request matching | Sometimes | |
| Māori Business badge | ||
| Transparent, no-lock-in pricing | Often opaque | |
| Featured slots capped per category/suburb So placement stays meaningful instead of pay-to-flood |
Unclaimed listings leak trust (and leads).
When two businesses look similar, customers choose the one that feels real, recent, and responsive.
They can't tell it's you
Without verification, visitors hesitate. The silver NZBN Verified badge makes you the "safe choice".
You look less active
No photos, no owner description, no hours — customers bounce to the next listing that answers their questions.
Your Website WOF is public
We show every visitor a health score for your site whether you've claimed your listing or not. Claim it to fix issues — or hide the rating.
No one answers after hours
Verified and Featured listings get a real AI chatbot trained on their profile — answering visitors 24/7, on BusinessNZ and embeddable on your own website too.
Three quick steps to control what customers see.
Start free. Add details. Verify when you're ready.
1) Find your listing
Search your business name and location. If you're already listed, it may be unclaimed.
2) Claim ownership
Create your account and connect your listing. You can verify with NZBN to unlock the silver trust badge.
3) Stand out
Add photos, hours, and services, switch on AI Chat Support, and improve your Website WOF score.
Failed your Website WOF?
We build mobile-first sites that pass with flying colours and connect straight to your BusinessNZ listing.
Frequently asked
Don't let an old-school listing speak for you.
Claim your free listing, run your Website WOF, and switch on AI Chat Support — all in one place.
Claim my listing